About Us

Welcome to Allu’re.

Allu’re has grace and embodies everything she is; fearless, beautiful, creative and bold.

Allu're | All you are | A luxury destination to experience high end, unique fedora hats.

Born with intention to redefine luxury accessories. Allu're is known for its elegance and ability to be daring, allowing you to be self-confident and feminine.

Fedoras are amongst the most versatile of fashion accessories and our high quality hats can be worn for all occasions; brunch with the gals, weddings, wine tours, or just simply with a pair of jeans and a tee - the list goes on.

HOW IT ALL BEGAN

My husband and I travelled the world on luxury cruise lines. We crossed paths on the largest cruise line in the world by Royal Caribbean ‘Allure of the Seas’.  From this the name ‘Allu’re' was born with an added twist to bring out ‘All You Are’ (my husband’s idea - he is very witty like that).

Our travels abroad exposed me to some of the most creative and unique aesthetics of dressing.

Seeing how other cultures styled their clothing, and getting an idea of how they
accessorised helped me understand just what the New Zealand market was missing.
My vision has always been to start up and build a successful brand which aligns with my values and allows me to express who I am through passion and dedication.

Our first year in business has been about hard work, dedication and perseverance. From that hard work we bring you Allu’re.

From the very bottom of our hearts, thank you for supporting our business.

We hope you love your item as much as we do.

We know you will absolutely rock it.

Arohanui,

A.